Foundations of Business

The textbook "Foundations of Business" is an accessible and engaging guide to business, covering diverse cases and the latest issues affecting businesses today. It offers international insights from the real world and helps students develop a holistic understanding of business and organizations. It includes learning tools and features to apply theory in practice, such as discussing business challenges, analyzing business data, and examining real-world business challenges.

Format: Paperback / softback
Length: 568 pages
Publication date: 12 February 2024
Publisher: Oxford University Press

This comprehensive textbook offers an engaging and supportive introduction to the world of business, providing a diverse range of cases and coverage of the most pressing issues affecting businesses today. With a contemporary approach to the subject matter, Foundations of Business serves as an accessible and engaging guide that reflects the current business environments and the global nature of the business. Packed with international insights from real-world experiences, this text is your key to gaining a holistic understanding of business and organizations in the modern world.

The textbook begins by exploring the various types of organizations and their structures, laying the foundation for understanding the core aspects of a business. It delves into marketing, accounting, finance, and the people-centered issues such as leadership and business ethics. Additionally, it addresses key external factors such as the competitive environment and the political, economic, social, and technological contexts in which businesses operate.

Throughout the textbook, a series of learning tools and features are carefully crafted to help students apply theory in practice. These include case studies, discussion questions, and real-world business challenges that allow students to put themselves in the shoes of managers and discuss how they would approach certain business challenges. They also develop skills in analyzing business data and examining real-world business challenges from around the world.

By engaging with the content of Foundations of Business, students will develop a firm understanding of the key principles and concepts of business, as well as the skills and tools necessary to succeed in the competitive business world. Whether you are a student pursuing a degree in business or a professional looking to enhance your knowledge and skills, this textbook is an invaluable resource for anyone interested in understanding the foundations of business.

Weight: 1202g
Dimension: 265 x 195 x 22 (mm)
ISBN-13: 9780198849537